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Brand Story

Pick one out of ten thousand, we only do it for the better

The birth and growth of a brand cannot be separated from the support of the public. We believe that brands are the communication bridge between products and consumers. We want to understand consumers and attract their interest, so we decided to use brands to bring us closer to each other. , a brand name selected by the participation of all people will definitely be loved and supported by consumers. This perfectly matches our original intention of building a brand that truly originates from and is loyal to users.

We collect from everyone and select one from thousands, just to find a brand name that best fits our product concept. It took three months and after more than 50 media reports, we received more than 10,000 brand name submissions from dealers at all levels, employees and friends from all walks of life. In order to select the most “meaningful, easy to remember, and able to reflect the product characteristics” product name, we convened the core team of the company and conducted many special discussions on the brand naming scheme. Finally, after many layers of screening, we decided to adopt the word “Novbul” as our new brand name.

Novbul is our pursuit of product quality; it is our sincerity to our customers; it is our pursuit of excellence in work; it is our yearning for the future. Novbul is an attitude, a responsibility and a belief.
We firmly believe that only those who can listen to users’ voices can be called a good brand; those that can improve users’ lives can be called good products. In the future, Novbul will focus on the exploration and research and development of high-quality products, and is committed to solving the problem of household water supercharging, so as to free people’s hands, save time and provide convenience, so that every household user can enjoy the happiness of quality life.

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